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Most people I know would say that they're not influenced by advertising at all. That would be next to impossible for the average person who is bombarded by 2,000-3,000 advertisements PER DAY. What they are probably trying to say is that, "OK, yes, I watch, read, listen to them but I'm not that stupid...I make my decisions based on rational choices". Have a look at this documentary and tell me honestly how influenced you truly are. Its a presentation by an American author called Jean Kilbourne.
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It would probably take around $30 billion to build the infrastructure needed to give all the people in the world access to clean drinking water. Sounds like a lot of money! Not really if you think about the fact that around $90 billion is spent every year on bottled water...I suspect a big percent of which is probably in Italy. Are you a bottled water drinker? Did you ever take a moment to think about why you would need to pay for something that is essential to life? Imagine paying for "clean air"? Does that sound ridiculous? To me it does. As does the fact that most supermarkets in Italy usually have a whole aisle selling only water. Imagine another aisle selling "clean air" at different prices, with different labels, different brand images, different tastes. This documentary talks about how corporate interests are slowly turning one of the world's most abundant natural resources, fundamental to life, into one giant money-making machine. I hope the film has as much of an impact on you as it did for me. |
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