ENVIRONMENT: Flow: For Love of Water

11/12/2011

It would probably take around $30 billion to build the infrastructure needed to give all the people in the world access to clean drinking water. Sounds like a lot of money! Not really if you think about the fact that around $90 billion is spent every year on bottled water...I suspect a big percent of which is probably in Italy. Are you a bottled water drinker? Did you ever take a moment to think about why you would need to pay for something that is essential to life? Imagine paying for "clean air"? Does that sound ridiculous? To me it does. As does the fact that most supermarkets in Italy usually have a whole aisle selling only water. Imagine another aisle selling "clean air" at different prices, with different labels, different brand images, different tastes. This documentary talks about how corporate interests are slowly turning one of the world's most abundant natural resources, fundamental to life, into one giant money-making machine. I hope the film has as much of an impact on you as it did for me.

5 Comments

Roberta

13/12/2011 11:43:39 pm

Italians like bottled water.
In 2007 they have consumed 12,4 billion of liter and they are willing to pay it a thousand times more of than the water that come out of the tap of their homes.
On average 0.5 thousandths per liter compared to 50 cents a liter for the bottle.
So the bottled water costs a thousands times more than water of the tap and not Is healthy more.
our country has a stockpile of excellent quality water and then use bottled water is wasted.
In my family we bought the jug with the filter so we save and respect the environment

Raj link

13/12/2011 11:57:30 pm

Hi Roberta,
We've been using the filter/jug system for the past 2 years. 1 filter tablet, which costs around €6, lasts for almost 2 months. We used to consume around 2-3 liters of water a day, or around €10-15 euros a month. So, economically speaking, we're probably saving around €20-25 every 2 months. Of course, the savings for the environment is immeasurable.
Raj

Max

19/12/2011 05:51:52 pm

Sincerely, I am also a consumer of bottled water because at my home there is much limestone in tap water.But now near my house is under construction "the water house", where is possible pick up mineral water whit and without gas.So I'll give my little contribution to safeguard this precious resource.
Max

Federica

21/12/2011 05:32:56 pm

Although there is the crisis we live in a rich area of the world but we often forget the great fortune that we have.

The water is a main resourse and we must respect it more; so when I will go to the supermarket next week I'll think before to put the bottled water in my shopping cart.

Roberto

15/1/2012 10:21:46 pm

Everybody thinks that natural resources, like water or air, don’t have limits in availability: but this way of thinking is not more valid nowadays.
Nevertheless we don’t perceive that a bad and inefficient utilization we do of this elements is not more sustainable. In addition the problems caused by environmental pollution is going to create an unsustainable scarcity of this kind of resources.
In fact, it’s a common cognition the incapacity of the local municipality of Milan to introduce effective measures to solve the problem of air pollution caused by the cars and by the civil heating.
The action of certain lobbies who intends privatize the water sector is easier in a scenario where the interest and the feeling toward this kind of question is weak.
But natural resources cannot be appanage of few people who tried to create profit by using natural resources.
In fact it’s just recent the attempt, deriving from a certain part of our Parliament’s components, to complete the process of the privatization of sector water.
Surely it’s time to think over our life style, for example limiting strictly the usage of water on the real necessity and doing an usage of this element more conscious, or better saying an "ethical usage".
The school should be the first place were teach to our children the importance of a correct usage of water. Also the Government should be more diligent in creating a new awareness of this problems, for example, by introducing specific advertising campaign and also introducing an effective persecution of environmental crimes.

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