|
Journalists
Some communicators view journalists with suspicion and derision. Others, conversely, as a business partner and, at times, even a friend. One must, however, keep in mind that journalists are simply professionals with whom organizations and their representatives need to have a dialogue and a media outlet a vehicle used to deliver one’s messages. This fact must be kept in mind at all times when dealing with journalists whose main objective is, in principal, to seek facts and report it. |
